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Search Engine Optimization


 

The third part of this guide deals specifically with what SEO means, the acronym of the English term Search Engine Optimization which means Optimization for search engines. The same SEO name clearly tells us what we can expect from people working in this field, and what we should expect from ourselves without beginning to adopt SEO tools.
Specifically, when we start working or thinking as SEO people, we are aiming our knowledge toward the optimization of the website. SEO workers must constantly think that all the content of the site is very easy to access for users searching for information on the web. The clearer things are, the better.

Google Tips
Google itself shares its guidelines with us so that we optimize our website and we are good SEO. It is important to take into account the advice of Google, although we note that they should be taken as a reference and not as a holy word. Strictly following Google's advice could be counterproductive to our site (and to our mental health as well).
Google has a Beginner's Guide on search engine optimization, and you can access it from the link below. In this third part, we will take it into account to help them become better SEO optimizes and manage to create the right content for, in this case, the demands and the way of thinking of Google

Site structure and URL
To optimize for the search engines, it is necessary to start planning the structure of our website before creating content. One of the important tasks is to correctly order the information within us so that the contents we write always have a place, a category, and the correct labels. Order and charity will help our users find content and even related content.

For its part, Google ensures that simple URLs, that is, the content that appears in the search bar of the browser, will allow keeping the website better organized as well as facilitate the tracking of our documents in search engines. It is important to know that if the URL contains relevant words, it provides users and search engines with additional information about the particular page.

Simple navigation
The navigability of a website is crucial because it helps our users quickly find the content they want. But, in addition, the same works for us in the searches, because it helps the search engines to understand what content webmasters consider important.

Google is interested in knowing what role a publication plays within a website. This information is essential for search engines to understand the hierarchy of information since all websites have a home page or a root page, which is the most visited site usually.


Promote the site correctly
It is important to promote the content of your blogs with different tools such as for example, the famous social networks Facebook, Pinterest, or Twitter, which have become essential tools these days. Also, a tip to publicize new services or content is to write an article about it on your blogs.

Remember that other webmasters always follow their sites on social networks or RSS services, so it is always good to make a top 10 of the most important articles of the blog. In addition, an adequate promotion in the social networks of our articles with interesting and striking titles will massively attract users.

Web & Blog Design

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Internet Marketing

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